NEWS

What I do: The New Combination ^︎︎

With a group of likeminded creatives we have this occasional newsletter — a deep dive into the minds, habits, obsessions, affairs, and influences of our friends and fam. Subscribe to Together &^︎︎

Want to know what drives me and what I did so far? Google me, ask around, or listen to this BLAMO! podcast ^︎︎ / read this interview in The Byzantium Review ^︎︎

We’re back into blogging (it's back, right?) Another.so^︎︎

Follow your dreams. Or just me on Instagram^︎︎, Are.na^︎︎, Linkedin^︎︎

CURRENTLY

Currently Creative Brand Consultancy for a variety of international brands as Another Everything^︎︎ together with Christoph van Veghel. We create outstanding brands and special creative projects through cultural strategy, brand design and creative execution.

To create outstanding brands and special creative projects, we specialise in three areas that together form our holistic approach to brand direction. We define. A singular cultural strategy that forms the foundation for all brand design and creative curation and execution. We believe that every creative decision should lead back to this strategy, while also forming the potential starting point for a widespread creative transition and a guideline to optimize business development and strategy.
We create. Distinctive design for spatial, product and communication all the way to the smallest of details in your brand. We believe that every interaction with your audience matters.
We curate and oversee. Creative execution that tells your story in an elevated and layered way, partly through finding the right cultural associations and collaboration partners to result in both immediate impact and ensuring long-term cultural currency.

And always playing at Another.so^︎︎ & Together &^︎︎ & Another.Supply^︎︎

PREVIOUSLY

Worked as Creative Director at made-to-measure menswear brand Atelier Munro^︎︎
Between 2021 and 2024 I’ve worked in a small team transforming the brand into an aspirational, culture heavy brand that is build around the concept of personal style. We’ve been building the brand around curatorial projects with ‘brand ambassadors’ (from artists to NHL players, from sommeliers to Michelin star chefs, from formula 1 drivers to actors), and collaborations ranging from niche winemakers to luxury perfume houses, from the original cowboy hat makers to authentic luxury travel brands and more (explore here^︎︎). Over the past 3 years we’ve opened 4 flagship stores (and more in the making), multiple shop-in-shops, and activated the brand from Europe to North America creating a solid fanbase for a full made-to-measure mens wardrobe. From an open-to-all online experience to a private online experience completely build around personal service and the hyper flexible wardrobe, anchoring the digital core of the company into the brand and all its assets.

Between 2016 and 2021 as sr. creative at …,staat^︎︎. A creativity-driven agency that embraces a broad spectrum of communication and design crafts, such as architecture, branding, creative direction, experience, graphic and interior design.
Before that I’ve worked as a creative director in a small team under my own name helping to develop and revitalize brands and products. Doing communication and brand and design in the broadest sense of the word with a philosophy on aesthetics that goes beyond any discipline or medium: call it ‘Elegant Creativity’.
Former clients including Abel, Rapha, KLM, Nike, Van Gogh Museum, Centraal Museum Utrecht, Travelteq, Post NL (The Dutch Post), Blend Magazine, Skins Cosmetics, Shell, Tenue de Nîmes a.o.

Over the past decades I was creative partner behind Tenue de Nîmes^︎︎ and the Red Wing Shoes store Amsterdam^︎︎

Portfolio on request^︎︎

Expertise: Creative Direction — Holistic Brand Building — Art Direction & Design — Storytelling — Brand Engagement — Trend Forecasting — Interior Design & Branded Spaces

Publicity:
BLAMO! podcast
Freunde von Freunden / Vitra interview
The Byzantium Review
One Minute Wonders
Our Current Obsessions on Tenue de Nîmes
Mercedes Benz mb! interview
Holt Renfrew feature
Hasso interview
Google the rest...